You may have seen in the news recently that calls to the British Heart Foundation’s Heart Helpline have increased by a massive 500% after the charity started promoting its new 03 phone number in its advertising.

Similarly, Comic Relief this year raised a record amount of cash – £57.8m – 43% more than its previous best in 2007 (£40.5m) – even in the current economic climate. Again, the charity used an 03 number as its main appeal line.

So what’s so special about 03 numbers and how do they increase the amount of calls that organisations receive?

Here are 5 reasons

1. 03 phone numbers are trusted by the public. They cost exactly the same to call as regular landline numbers, even from a mobile phone. This means they are ethical phone numbers and are not subject to any negative publicity.

2. 03 numbers are mobile friendly. 40% of all UK calls are now made from mobiles according to Ofcom. Because 03 numbers are also included in mobile users’ free minutes – they can call charities for free and make a donation.

3. 03 numbers enable charities to smarten up the way they deal with calls.
As with all non-geographic numbers (0845 numbers, 0800 numbers etc.), call management systems enable charities to answer more calls and become more efficient. E.g. Introduction messages “Welcome to Comic Relief” and caller options, e.g. “press 1 to donate, press 2 for more information about our charity” etc.

4. Charities can phase in 03 numbers as they wish.
03 numbers work in tandem with organisations’ existing landline or mobile numbers. They simply ‘sit on top of’ and are directed to their chosen ‘destination number’, allowing them to use and integrate them as you wish at a time that is convenient to them.

5. 0300 numbers are made especially for charities.
The 03 number range is split into three types and 0300 numbers can only be used by charities and public bodies. This means that callers can instantly recognise the type of organisation they are calling by the dialling code alone.

Many charities and not-for-profit organisations are now taking advantage of the power of 03 numbers. So alongside Comic Relief and the British Heart Foundation; Oxfam, RSPCA, Children in Need and the SSPCA are now all using them and this list is sure to increase in the forthcoming months.

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